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South-East Asia E-commerce Markets - a Primer

E-commerce in Southeast Asia has experienced rapid growth in recent years, fueled by the region's large and rapidly growing population, increasing internet and mobile penetration, and improving infrastructure.

In 2022, the e-commerce market in Southeast Asia amounted to approximately 131 billion U.S. dollars. This was forecasted to increase significantly by 2025, in which the e-commerce market in Southeast Asia was expected to be worth 211 billion U.S. dollars.


Southeast Asia is made up of 11 countries with a combined population of over 650 million people and a combined GDP of over $2.8 trillion. The region has a diverse mix of economies, ranging from highly developed and industrialized countries like Singapore and Malaysia to developing countries like Cambodia and Laos.




One of the key drivers of e-commerce growth in Southeast Asia has been the increasing availability and affordability of mobile devices and internet connectivity. This has made it easier for people in the region to access online marketplaces and make purchases online. In addition, improvements in infrastructure and logistics have made it easier for businesses to sell and deliver goods to customers across the region.


There are a number of major e-commerce players in Southeast Asia, including Lazada, Shopee, and Tokopedia. These platforms offer a wide range of products and services, including fashion, electronics, home goods, and more. In addition, there are many smaller, niche e-commerce platforms that cater to specific markets or product categories.



Overall, e-commerce in Southeast Asia is a rapidly growing and dynamic sector, with significant potential for both domestic and international businesses. With its large and increasingly connected population, Southeast Asia offers a vast and untapped market for e-commerce companies looking to expand their operations.


Collecting and analyzing the data on different platforms are time consuming. Using EQI Data allows you to easily track the your online business performance in Southeast Asia.


Check out our website for more info!




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